June 18, 2014

Next Revolution is Information Handling

I came from the mobile telecom industry. In only a few years we literally changed the world. The next revolution is clearly that of information. In the midst of what’s become a truly globalized world, it’s vital not to drown in the tsunami of information that’s come with it. Not least, you should try to avoid drowning when it comes to producing information or content in a multitude of languages, formats, versions, and brands.

In all honesty, most large organizations don´t have a clue what their information processes are costing them. The real costs.

Just think of a few friends trying to produce a common piece of writing. Imagine the time required to relay the content back and forth in order to agree on the outcome. Multiply the number of those involved by 10 or 100, take into account versions, formats, languages and brands, and you start to get the picture of what it takes for most companies with a global agenda.

Some organizations believe that the cost of information production is limited to the few people actually doing the writing, and possibly also includes the often large cost of translation. So they try outsourcing the staff and renegotiating translation prices.

But the real cost includes unnecessarily wasted time by key personnel, who are absorbed in a seemingly endless cycle of information validation. The real cost most likely also includes lost sales opportunities, when the potential to instantly publish information remains untapped. Plus, the outsourcing itself may place a heavier load on the organization, (congrats — you’ve saved a little money by replacing a few, while losing a lot by burdening many)!

Key staff (or anyone) should only spend time validating the very specific information which has changed. Data should be automatically fetched, directly from databases where they belong. A new version in an array of configurations, formats, brands and translations, should be possible to generate immediately, at least as a preliminary version.

If you are already doing the above, I congratulate you, you are truly part of a happy minority! If not, you have some work to do! The good news is that it is very achievable. If we can do it for stock exchange systems, industrial robots, drive lines for large ships, and washing machines, you can do it as well!

Read how we're helping our clients join the information handling revolution.

About the author

Niklas Thorin

Niklas specializes in marketing and sales, and is backed by extensive experience in leading positions within frontline global technology companies.

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